A complete guide to writing an effective press release.
For example, if you’re writing a press release about a new line of natural cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. It’ll improve the chances of your product press release getting picked up and published.
Many companies send press releases to print organizations and television stations while leaving out another effective channel: radio. This can be a mistake. You can use radio press releases to promote fundraisers, make announcements and more. There are two routes you can take to ensure your information lands on.
Press release writing is definitely not easy. For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign.
If you're interested in learning more about how to write a press release that gets real attention, check out our guide: How to Write a Press Release That Attracts Attention. Inside, you'll discover five ways to create captivating press releases, plus how to use press releases to drive traffic and leads.
The Art of the Social Media Press Release Whether you only have a moments to get a tweet out, you only have your smartphone to take a quick photo or video related to your announcement, or you simply want to promote your official press release, then you have to rely on the power of social media.
Get more PR advice for writing press releases and securing coverage for your music: The 2 Versions of a Press Release Every Band Needs (Real Examples Included) Ask a Music Journalist: 7 Must-Haves for Your Band's Press Release; 5 Tips to Increase Your Chances of Getting Press; Be Your Own Record Label: The Essentials of PR and Promotion.
Media: Write down the media outlets you want to send the press release to. Make sure you research each media outlet to make sure your news story is the sort of content they cover. Photos: Don’t send out press releases to magazines, newspapers or websites unless you’ve got good photographs to go with it, otherwise you might not get any media coverage from your news.